Based in north Norfolk, Woodland Holiday Park is a peaceful holiday resort that offers lodges and cabins within the tranquil woodland area. With the busier periods being traditionally during the summer, Woodland were keen to promote the quieter months at the start of 2017 and update all previous customers through email marketing.
This email I designed was sent to their entire database and provided information about the park, a message from the manager and upcoming events. It also featured an animated 'hero image' which welcomed readers into the new year.
Over 50% of emails are opened on mobile devices, so the first image needed to be concise and fit on-screen. The design is fully responsive with web-safe fonts and features multiple call-to-actions to various sections of their website.
Woodland Holiday Park continue to use email marketing and targeting advertising which drives traffic to their website. Please see the full email here.